Accounting & Advisory Services for Small Business Owners

Know exactly where your business stands. And where to take it next.

Clean books. Clear financials. Proactive guidance that helps you make smarter decisions, improve profitability, and confidently grow your business.

Looking ahead toward the sunrise A road leads toward a rising sun. A signpost points to Today and Next, and a business owner stands on the hill looking ahead. Today Next
  • Teamof experienced accountants
  • 10+ yearsof experience in accounting
  • Advisory-ledinsight you can act on
  • Cloud-basedaccounting for small business owners
The difference

your numbers vs. your numbers

Flip the switch to see what changes when your books are clean and your numbers are clear.

Monthly financial snapshot

Your business

Revenue Roughly…$212,600 Waiting on the booksThis month
Cash on hand Not sure$84,200 Checking the bank app3.4 months of runway
Profit margin No idea18.4% Can’t tell what paysUp from 15.1%
Receivables Unclear$27,400 Chasing invoices by memory$9,800 past 30 days
Financial clarity100%

Illustrative example, not a real client.

How we help

More than bookkeeping. We’re your financial partner.

Yes, we do your bookkeeping and keep your books clean every month. But the real value is full financial transparency: knowing exactly where your business stands and what to do next, so you can grow and scale with confidence.

You and your team, side by side A business owner on the left and a team of three accountants on the right, standing on either side of a shared dashboard that shows rising bars and a growth arrow. Your business Your growth plan You Your team
You run the business. We stand beside you with the numbers.
  1. The foundation

    Clean books

    We fix messy or neglected books and keep them accurate every month, so small errors never grow into expensive problems.

  2. The clarity

    Clear financials

    Monthly reporting that shows profit, cash flow, and performance in plain English. You see exactly where your business stands, with no guesswork.

  3. The next move

    Proactive guidance

    We use your data to help you make smarter decisions, improve profitability, and plan your next move before it becomes urgent.

Services

Bookkeeping, advisory, and fractional CFO

Three clear ways to work with us. Start with clean books, add advisory when you want regular guidance, and bring in a fractional CFO as your business grows.

Start here

Foundational bookkeeping

Accurate books and a monthly close, so your numbers are always current and ready for your CPA.

  • Bookkeeping and month-end close
  • Profit & loss, balance sheet, and cash flow reports
  • Cleanup and catch-up of messy or neglected books
  • Direct coordination with your CPA and year-end support

Advisory and review meetings are not included.

Our focus

Advisory

The heart of what we do. We turn your numbers into clear insight and recommendations you can act on.

Monthly or quarterly meetings

  • Financial reviews in plain English
  • Profitability by customer, product, or service line
  • Cash flow and pricing guidance
  • Proactive recommendations, not just reports
CFO-Level Guidance

Fractional CFO

CFO-level financial leadership without the cost of a full-time hire. We help you plan, forecast, and make confident decisions as you scale.

  • Budgeting and forecasting
  • Cash flow planning
  • KPI dashboards, reviewed with you
  • Support for growth, hiring, and pricing decisions
Our team

A team of accountants behind your numbers.

You’re not hiring one person to do everything. You get a team of experienced accountants who understand how different kinds of owner-operated businesses actually make money, so the insight we give you fits your business.

Led by our founder and CEO, Ronit Patel.

The OutRider team Four accountants standing together in front of a rising sun.
Industries

Where we specialize.

Our team has deep experience in these four industries.

Service businesses

Profitability by client, project, or service line, so you know which work pays best.

Real estate & rental

Rental income and expenses tracked property by property, with clear reporting for owners.

Manufacturing

Cost of goods, inventory, and margins by product, so pricing rests on real numbers.

E-commerce

Sales channels, fees, inventory, and margins in one clear view of what’s actually profitable.

Don’t see your industry?

These are our specialties, but we serve a wide range of owner-operated businesses. If you run the business and want clear numbers, we’d love to hear about yours.

Tell us about your business →

You run the business. We’ll take care of the numbers!

Clean books.

Every account reconciled, every transaction in the right place.

Clear financials.

Reports that match reality, delivered every month.

Confident decisions.

Guidance that turns your data into your next move.

About

Hi, I’m Ronit.

I’m the founder and CEO of OutRider. I’ve spent more than a decade in accounting, leading advisory teams and managing the finances of hundreds of small businesses. I take the time to understand your business, so the advice you get is practical, relevant, and built around what actually matters to you.

Why OutRider? We give business owners the clarity, transparency, and financial insight they need to make smarter decisions and build a better business.

“Good accounting shouldn’t just tell you what happened in the past. It should help you decide what to do next!”
Ronit Patel · Founder & CEO
Get in touch
10+years of experience in accounting

What I do best

  • Cleaning up neglected books
  • Monthly accounting and reporting
  • Leading client advisory teams
  • Profitability and capacity dashboards
  • Pricing, collections, and cash flow guidance
  • Financial webinars for business owners
Contact

Ready to see your numbers clearly?

Tell us about your business and where your finances stand, and we’ll set up a time for a consultation.